Posted on May 25, 2009

iTunes App Store Statistics

TechCrunch today published an article based around an iPhone developer’s experience monetizing his applications in the App Store. As part of that article, some statistics were cited that didn’t entirely make sense to me. For example, the author states that there are only 36,000 apps in the store, which seemed surprisingly low.

Long story short, I wrote some code, did some mining, and ended up crawling the entire US iTunes App Store, and from this I have compiled some statistics.



Let’s start with some ground stats:

  • There are currently 57,292 applications active in the iTunes App Store
  • Of this 23,564 are games, leaving 33,728 other applications
  • Average price across the store: $2.18
  • Average price for games: $1.36
  • Average price for other applications: $2.76

Applications by Type

Broken down into categories, this is what the distribution of games looks like:

Games by Category

And other types of applications broken down into categories:

Applications by Category

You can then break down each application in pricing segments:

Application Prices

And finally, below is the growth rate since the App Store opened considering applications that are still active and available:

Store Growth

For those more statistically minded than me, I’ve uploaded some of these stats to a Google spreadsheet, and if you’re interested in something not included in that, leave a comment and I’ll see if I can add to it.

  • Inspire
    Could you post some more recent data? Or would that be too difficult?
  • Daniel
    There would be interesting some statistics about the number of downloads. For example, the average number of downloads for each category, the number of downloads by price... This probably can be useful for choosing the price of an app.

    Regards.
  • Unfortunately, I don't have access to that data. Sorry Daniel!
  • Daniel
    Well, I entered in the AppStore and i didn't find this data. I should have looked there first before posting here ^^

    Probably a good approximation of the number of downloads is the number of ratings. This would give a wrong number for downloads, but I think it's a good relative result. I mean, probably an app that has double number of rating that another, it's because it has double number of downloads (aprox).

    I'm sorry for my English, couse I'm Spanish. I'm not the Daniel that posted 5 comments upper.

    You're done a great job, although there is probably easy to make a crawler for a site like AppStore, it's still a great job.

    Regards.
  • tyler
    Is it possible to tell out of how many of the free apps have ads?
  • Unfortunately not, that information isn't stored anywhere in the app's data.
  • tyler
    That's what I figured. That is a major statistic for free apps.
  • I've seen lots of statistics about pricing on the app store. But mostly it always produces an average price per app for the whole store, and an average price per app for games (which is close to .99). What about average price in the other categories? Is there a difference for the top apps in those categories?
  • Great questions Daniel, I've added pricing averages to the top of the article.
  • Marc
    can you give sales numbers? that would really round out the picture. what types of games bring in the most revenue? also specific download numbers for each app?
  • Oh, well. I figured it wouldn't hurt to ask. Thanks for replying.
  • Are you able to share how you crawled the App Store? I am always on the look out for interesting data sets and this sounds like a good one.
  • I think I'll be keeping that to myself for now ;)
  • Richard Lawler
    Thanks for compiling this.

    By < $2 do you mean < $1.99? Or are you lumping the Tier 1 and 2 together to include $0.99 and 1.99 apps?
  • Either way, it would lump $0.99 and $1.99 apps together, but yes the rule is $2 or less.
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