Smartphones in Japan
I was interviewed today by a PR firm that handles Japanese carrier NTT DoCoMo, one of the largest and most technologically advanced network operators in the world, and one of the questions asked raised a very interesting point to me. NTT DoCoMo is rolling out two smartphones, a Blackberry and the HTC Z, and I was asked what impact this will make on the marketplace.
Going against initial assumptions that the very technology happy country that is Japan would jump on advanced devices like smartphones, previous releases, based mainly on Nokia’s S60 UI, have not done well at all. This is a trend that I imagine will continue, but I am really at a loss to explain why. The HTC Z is a very capable device – based on the Hermes reference design, it has all the specifications of a high-end non-smartphone – yet will most likely be outsold by a considerable amount by handsets with less organizational capabilities. This is certainly something that puzzles me, and I will be keeping a keen eye on what happens when these handsets are released to the market.
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Brad Kellett
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Sam Chan
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Brad Kellett
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mobilephoneextreme
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